A management parable about honesty, responsibility, apology, and restoring trust after serious mistakes. Matt Hawkins seeks help when his company enters a crisis and his chief executive, David J. Roberts, becomes defensive rather than accepting responsibility. Through lessons from the One Minute Manager's circle, Matt learns the One Minute Apology: face the truth honestly, understand your role in the harm, accept responsibility without excuses, express genuine remorse, make amends where possible, and demonstrate integrity through changed behavior. The story also explores N.A.T.O.-Not Attached To Outcome-self-worth, apologizing to oneself, asking others for an apology, and why leaders who admit mistakes can restore the flow of truth inside an organization.
